Introduction of sound
The idea of combining motion pictures and sound had been around since the invention of the cinema itself: Thomas Edison had commissioned the Kinetograph to provide visual images for his phonograph, and William Dickson had actually synchronized the two machines in a device briefly marketed in the 1890s as the Kinetophone. Léon Gaumont’s Chronophone in France and Cecil Hepworth’s Vivaphone system in England employed a similar technology, and each was used to produce hundreds of synchronized shorts between 1902 and 1912. In Germany producer-director Oskar Messter began to release all of his films with recorded musical scores as early as 1908. By the time the feature had become the dominant film form in the West, producers regularly commissioned orchestral scores to accompany prestigious productions, and virtually all films were accompanied by cue sheets suggesting appropriate musical selections for performance during exhibition.
Actual recorded sound required amplification for sustained periods of use, however, which became possible only after Lee De Forest’s perfection in 1907 of the Audion tube, a three-element, or triode, vacuum tube that magnified sound and drove it through speakers so that it could be heard by a large audience. In 1919 De Forest developed an optical sound-on-film process patented asPhonofilm, and between 1923 and 1927 he made more than 1,000 synchronized sound shorts for release to specially wired theatres. The public was widely interested in these films, but the major Hollywood producers, to whom De Forest vainly tried to sell his system, were not: they viewed “talking pictures” as an expensive novelty with little potential return.
By that time, Western Electric, the manufacturing subsidiary of American Telephone & Telegraph Company, had perfected a sophisticated sound-on-disc system called Vitaphone, which their representatives attempted to market to Hollywood in 1925. Like De Forest, they were rebuffed by the major studios, but Warner Brothers, then a minor studio in the midst of aggressive expansion, bought both the system and the right to sublease it to other producers. Warner Brothers had no more faith in talking pictures than did the major studios but thought that the novelty could be exploited for short-term profits. The studio planned to use Vitaphone to provide synchronized orchestral accompaniment for all Warner Brothers films, thereby enhancing their marketability to second- and third-run exhibitors who could not afford to hire live orchestral accompaniment. After mounting a $3 million promotion, Warner Brothers debuted the system on Aug. 6, 1926, with Don Juan, a lavish costume drama starring John Barrymore, directed by Alan Crosland, and featuring a score performed by the New York Philharmonic Orchestra. The response was enthusiastic; Warner Brothers announced that all of its films for 1927 would be released with synchronized musical accompaniment and then turned immediately to the production of its second Vitaphone feature. The Jazz Singer (1927), also directed by Crosland, included popular songs and incidental dialogue in addition to the orchestral score; its phenomenal success virtually ensured the industry’s conversion to sound.
Sensing that Warner Brothers’ gamble on sound might pay off, MGM, First National, Paramount, and others had asked the MPPDA to investigate competing sound systems in early 1927. There were several sound-on-film systems that were technologically superior to Vitaphone, but the rights to most of them were owned by William Fox, president of Fox Film Corporation. Fox, like the Warners, had seen sound as a way of cornering the market among smaller exhibitors. Therefore, in the summer of 1926, he acquired the rights to the Case-Sponable sound-on-film system (whose similarity to De Forest’s Phonofilm was the subject of subsequent patent litigation) and formed the Fox-Case Corporation to make shorts under the trade name Fox Movietone. Six months later he secretly bought the American rights to the German Tri-Ergon process, whose flywheel mechanism was essential to the continuous reproduction of optical sound. To cover himself completely Fox negotiated a reciprocal pact between Fox-Case and Vitaphone under which each licensed the other to use its sound systems, equipment, and personnel. The sound-on-film system eventually prevailed over sound-on-disc because it enabled image and sound to be recorded simultaneously in the same (photographic) medium, ensuring their precise and automatic synchronization.
Despite Warner Brothers’ obvious success with sound films, film industry leaders were not eager to lease sound equipment from a direct competitor. They banded together, and Warner Brothers was forced to give up its rights to the Vitaphone system in exchange for a share in any new royalties earned. The major film companies then wasted no time. By May 1928 virtually every studio in Hollywood, major and minor, was licensed by Western Electric’s newly created marketing subsidiary,Electrical Research Products, Incorporated (ERPI), to use Western Electric equipment with the Movietone sound-on-film recording system. ERPI’s monopoly did not please the Radio Corporation of America (RCA), which had tried to market a sound-on-film system that had been developed in the laboratories of its parent company, General Electric, and had been patented in 1925 as RCAPhotophone. In October 1928 RCA therefore acquired the Keith-Albee-Orpheum vaudeville circuit and merged it with Joseph P. Kennedy’s Film Booking Offices of America (FBO) to form RKO Radio Pictures for the express purpose of producing sound films using the Photophone system (which ultimately became the industry standard).